Last Updated: May 2, 2022

Welcome to Westend Medical website. This written policy (the "Privacy Policy") is designed to tell you about our practices regarding collection, use, and disclosure of information that you may provide via this Website and certain related services. Please be sure to read this entire Privacy Policy before using, or submitting information, to this Website.

This Privacy Policy has been compiled to better serve those who are concerned with how personal information is used ‘Personally Identifiable Information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. 

Agreement to this Privacy Policy: By using this Website, you consent to this Privacy Policy, including your consent to our use and disclosure of information about you in the manner described herein.

INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT

We collect several types of information from and about users, including information:

• by which you may be personally identified, such as name, postal address, e-mail address or telephone number ("personal information");
• that is about you but individually does not identify you, such as non-personal demographic information;
• about your internet connection, the equipment you use to access our Website and usage details.

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons and/or other tracking technologies.

INFORMATION YOU PROVIDE TO US

The information we collect may include:

• Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, making a purchase on our Website, subscribing to our emails or text messages, posting material or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Website.
• Records and copies of your correspondence (including e-mail addresses), if you contact us.
• Your responses to surveys that we might ask you to complete for research purposes.
• Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.
• Your search queries on the Website.
• Information provided to us through social networks or third-party platforms when you, for example, engage with our social media content, or communicate with us via social media (such as your name, e-mail, profile picture, likes, location, friend list, photos or other information described by the applicable social network or platform).

USAGE DETAILS, IP ADDRESSES AND COOKIES

As you navigate through and interact with our Website, or our advertising or applications on third-party websites and services, we may automatically collect certain information about your equipment, browsing actions and patterns, including:

• Details of your visits to our Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system and browser type.
• The information we collect automatically is statistical data, and does not alone identify any individual. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to:
• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.
• The technologies we use for this automatic data collection may include:
• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
• Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website.  Flash cookies are not managed by the same browser settings as are used for browser cookies. 
• Web Beacons. We may place tags on our webpages called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies.

THIRD PARTY WEB ANALYTICS SERVICES

We may use third party web analytics services on this Website such as Google Analytics.  The service providers that administer these services use technologies such as cookies, web server logs and web beacons to collect information (such as IP address) and use that information to help us analyze how visitors use the Website.  These vendors may use cookies placed on this Website (such as the Google Analytics cookie) and cookies placed on third-party web sites (such as Google advertising cookies), or other third-party identifiers, together, to analyze our Website visitors.

You may deactivate the ability of Google Analytics to analyze your browsing activities on this Website.  To disable Google Analytics, please download the browser add-on provided by Google at https://tools.google.com/dlpage/gaoptout?hl=en.  To learn more about privacy and Google Analytics please consult the Google Analytics overview provided by Google 

TARGETED ADVERTISING & THIRD-PARTY ADVERTISER USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES

Third-party advertisers, ad networks and ad servers may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about users of the Website. This may include information about users' behavior on this and other websites to serve them interested-based behavioral advertising. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement, you should contact the responsible advertiser directly. For information on how to opt-out of certain third-party advertisers, ad networks and ad servers. You can manage your preferences for these advertising programs These platforms may have their own privacy notices or policies, which we strongly suggest you review.

HOW WE USE YOUR INFORMATION

We use information that we collect about you or that you provide to us, including any personal information:

• To manage your account.
• To present our Website and its contents to you.
• To provide you with information, products or services that you request.
• To process your transaction.
• To fulfill any other purpose for which you provide it.
• To notify you about changes to our Website or any products or services we offer or provide though it.
• To allow you to participate in interactive features on our Website.
• For online promotions and interactive user content.
• In any other way we may describe when you provide the information.
• To tailor ads displayed to you based on your interests and history with us.
• Respond to your inquiries.
• For any other purpose with your consent.

DISCLOSURE OF YOUR INFORMATION

We may disclose personal information that we collect or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.
• To contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Westend's assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Westend Medical is among the assets transferred.
• To fulfill the purpose for which you provide it. For example, if you give us an e-mail address to use the "e-mail a friend" feature of our Website, we will transmit the contents of that e-mail and your e-mail address to the recipients.
• For any other purpose disclosed by us when you provide the information.
• With your consent.
• We may also disclose your personal information:

• To comply with any court order, law or legal process, including to respond to any government or regulatory request.
• To enforce or apply our terms of use or terms of sale and other agreements, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Westend Medical, and our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We strive to provide you with choices regarding the personal information you provide to us. 

• Promotional Offers from the Company. If you do not wish to have your e-mail address, cell phone number or other contact information used by the Company to promote our own or our third-party partner’s products or services, you can opt-out by unchecking the relevant box located on the form on which we collect your data (the order form/registration form) or at any other time by sending us an e-mail stating your request to opt.out@westendmedicalsupply.com  If we have sent you a promotional e-mail, you can tell us not to send you promotional e-mail by clicking on the unsubscribe link within the emails you receive from us.  

We do not control third parties' collection or use of your information to serve interest-based advertising.  However these third parties may provide you with ways to choose not to have your information collected or used in this way. 

REVIEWING, UPDATING AND MODIFYING PERSONAL INFORMATION

Subject to applicable law, you may have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal information, and have the information blocked or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. We may take reasonable steps to verify your identity before granting access or making corrections. You may request to review, change or delete your personal information by sending an email to us.

THIRD-PARTY LINKS

Occasionally, we may link to third-party content, applications, or websites on our website. This third-party content has their own privacy practices. This Privacy Policy does not describe how these third parties collect and use data.

California Do Not Track Disclosures

How do we respond to Web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services?

We currently do not respond to DNT signals in browsers because we do not track individual users across the web.

May other parties collect personally identifiable information about an individual consumer’s online activities over time and across different websites when they visit?

No. 

Notice to California Residents

In response to a California law, we will automatically treat individuals with California addresses or telephone numbers (when disclosed to us) as if you requested us to not share your information with nonaffiliated third parties except as permitted by the applicable California law. We will also limit the sharing of information about you with our affiliates to comply with California privacy laws that apply to us. 

Notice to Vermont Residents

In response to Vermont regulations, we automatically treat accounts with Vermont billing addresses as if you requested that we not share your information with nonaffiliated third parties, and that we limit the information we share with our affiliates. If we disclose information about you to nonaffiliated third parties with whom we have joint marketing agreements, we will only disclose your name, address, other contact information, and information about our transaction and experiences with you. 

Notice to Nevada Residents

We are providing you this notice pursuant to state law. You may be placed on our internal Do Not Call List by requesting that we cease calling you by contacting us directly and making such request in an email 

Notice to Users Outside of the United States

This Online Privacy Policy is intended to cover collection of information on our website from residents of the United States. If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored and processed in the United States where our servers are located and our central database is operated. The data protection and laws of the United States and other countries might not be as comprehensive as those in your country. By using our services, you understand that your information may be transferred to our facilities and those third-parties with whom we share it as described in this Privacy Policy.

HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We use many different measures to help protect information transmitted over or stored on our systems. For example, your Personal Information is contained behind secured networks, and is encrypted when transmitted to us via Secure Socket Layer (SSL) technology, to try and keep the information secure. In addition, the payment information you provide us is processed by a third-party payment gateway and processor. We regularly review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems. 

Children Under 18

Our Website is not intended to be used by children under 18 years old. You represent and warrant that you are at least 18 years of age. If you are under age 18, you may not use the Website or services. We do not knowingly collect personal information from, or target our Website or services to children under the age 18. If we discover that the Website is being used inappropriately, we will take steps, if possible, to disable access so that the individual may no longer access our Website.

SHOPPERS' RIGHTS

Westend Medical supports Shoppers’ rights in the following ways:

• Transparency. Shoppers’ rights relating to transparency are supported through the full and clear disclosure of the processing and storage of Shopper’s information, and the Purposes thereof, in this Privacy Policy.
• Access, Rectification, and Deletion. If you are located in the EEA, you have certain rights under European law with respect to your personal data, including the right to request access to, correct, amend, delete, or limit the use of your personal data. You may request to review, change or delete your personal information by sending an email to support@westendmedicalsupply.com
• Breaches. Westend Medical shall notify its users in the event of any breach or unauthorized access to Shoppers’ PII of the following information: the existence and nature of such breach, our Data Protection Officer, possible or likely consequences, and measures taken to address or, where possible, mitigate the breach.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. The provisions contained in this privacy statement supersede all previous notices or policies regarding our privacy practices with respect to this Website. Any and all changes will be made here, to this Privacy Policy.

We encourage you to check our Website frequently to see the current privacy policy to be informed of how we are committed to protecting your information and providing you with improved content on our Website in order to enhance your online experience. Upon any material changes to the policy statement, we will post those changes to this Privacy Policy so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

CONTACTING US

If you have any questions about your personal information or this policy, please contact us by email